Rovi Advertising Service

Monetizing IP-connected offerings through advanced advertising

Rovi Advertising Service

We’ve entered into a new era in entertainment. The arrival of the “always-connected consumer” has created a significant advertising revenue opportunity across devices and platforms in millions of households, and Rovi can help multichannel video programming distributors (MVPDs), service providers, CE manufacturers, OEMs and developers take advantage.

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Rovi Advertising Service can help you drive revenue with an advanced advertising solution that allows advertisers and marketers to reach consumers across their favorite devices – from the living room TV to handhelds and beyond. Easily integrated into your Internet-connected offerings and featuring support for video and rich-media advertising, Rovi Advertising Service places ads that appear as content choices in key areas of application menus and user interfaces for set-top boxes, connected TVs, smartphones, tablets, Blu-ray players, game consoles and other devices.

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With Rovi Advertising Service, you can reap the benefits of incorporating nationally recognized ads into your connected offerings while avoiding the costs associated with building your own solution or sales team. And, our signature 360° Service means Rovi handles ad sales, production, scheduling and reporting, so you can continue to focus on your core business.

Benefits

  • Benefit from the relationships Rovi has as an in-home ad technology provider.
  • With our signature 360° Service, enjoy end-to-end campaign management, including ad sales, production, scheduling and reporting.
  • Allow Rovi to integrate and consolidate interactive ad buys across service provider, consumer electronics and over-the-top markets.
  • Drive new and recurring revenue streams by integrating an advanced ad solution optimized for multiple platforms and devices – from the 10-foot experience to the smallest screen.
  • Enable nationally recognized ads that appear as content choices in key areas of application menus and device user interfaces.
  • Enjoy a quick and easy onboarding process, and avoid high personnel- and equipment-related costs by using a scalable, reliable cloud-based ad delivery platform.